{"id":2706,"date":"2024-04-29T10:25:51","date_gmt":"2024-04-29T10:25:51","guid":{"rendered":"https:\/\/michealmina.com\/?page_id=2706"},"modified":"2025-08-30T18:35:50","modified_gmt":"2025-08-30T18:35:50","slug":"hotelfly-mobile-booking-app","status":"publish","type":"page","link":"https:\/\/michealmina.com\/index.php\/case-studies\/hotelfly-mobile-booking-app\/","title":{"rendered":"HotelFy Mobile Booking App"},"content":{"rendered":"<style>.kb-row-layout-id2706_4f31f1-66 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2706_4f31f1-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2706_4f31f1-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:120px;padding-right:26px;padding-bottom:372px;padding-left:24px;grid-template-columns:minmax(0, 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class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_42c501-4d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_42c501-4d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_42c501-4d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_42c501-4d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_42c501-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_42c501-4d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_42c501-4d alignfull has-theme-palette5-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_601b28-e9 > .kt-inside-inner-col{display:flex;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col,.kadence-column2706_601b28-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_601b28-e9 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_601b28-e9 > .kt-inside-inner-col > 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class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61, .wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61[data-kb-block=\"kb-adv-heading2706_87020d-61\"]{text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61[data-kb-block=\"kb-adv-heading2706_87020d-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_87020d-61[data-kb-block=\"kb-adv-heading2706_87020d-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2706_87020d-61 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_87020d-61\">Project Timeline<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_2d67c4-db > .kt-inside-inner-col,.kadence-column2706_2d67c4-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_2d67c4-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_2d67c4-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_2d67c4-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_2d67c4-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_2d67c4-db{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_2d67c4-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_2d67c4-db > 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1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_5993b6-76 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_5993b6-76 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_5993b6-76 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_69937e-6d > .kt-inside-inner-col,.kadence-column2706_69937e-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_69937e-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_69937e-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_69937e-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_69937e-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_69937e-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_69937e-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_69937e-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_69937e-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78, .wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78[data-kb-block=\"kb-adv-heading2706_0a7de1-78\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78[data-kb-block=\"kb-adv-heading2706_0a7de1-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_0a7de1-78[data-kb-block=\"kb-adv-heading2706_0a7de1-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_0a7de1-78 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading2706_0a7de1-78\">Context<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8db64d-f0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8db64d-f0 .kb-svg-icon-wrap{color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette8, #F7FAFC);color:var(--global-palette8, #F7FAFC);}.kt-svg-icon-list-items2706_8db64d-f0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_8db64d-f0 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_c3b25c-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c3b25c-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Timeline: 2022-2023<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4646b4-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4646b4-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Type: Course Work<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_149850-0c > .kt-inside-inner-col,.kadence-column2706_149850-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_149850-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_149850-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_149850-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_149850-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_149850-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_149850-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_149850-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_149850-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d, .wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d[data-kb-block=\"kb-adv-heading2706_490ff0-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d[data-kb-block=\"kb-adv-heading2706_490ff0-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_490ff0-0d[data-kb-block=\"kb-adv-heading2706_490ff0-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_490ff0-0d wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading2706_490ff0-0d\">Role<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_58e030-f9:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_58e030-f9 .kb-svg-icon-wrap{color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette8, #F7FAFC);color:var(--global-palette8, #F7FAFC);}.kt-svg-icon-list-items2706_58e030-f9 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_58e030-f9 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_dc9eda-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_dc9eda-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">UX Researcher<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_ead4f3-6b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_ead4f3-6b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">UX Designer<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_d3a676-6f > .kt-inside-inner-col,.kadence-column2706_d3a676-6f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_d3a676-6f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_d3a676-6f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_d3a676-6f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_d3a676-6f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_d3a676-6f{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_d3a676-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_d3a676-6f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_d3a676-6f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65, .wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65[data-kb-block=\"kb-adv-heading2706_50b54c-65\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65[data-kb-block=\"kb-adv-heading2706_50b54c-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_50b54c-65[data-kb-block=\"kb-adv-heading2706_50b54c-65\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_50b54c-65 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading2706_50b54c-65\">Responibilities<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0044d2-2e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0044d2-2e .kb-svg-icon-wrap{color:var(--global-palette6, #718096);}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:var(--global-palette8, #F7FAFC);color:var(--global-palette8, #F7FAFC);}.kt-svg-icon-list-items2706_0044d2-2e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_0044d2-2e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_c110bf-5e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c110bf-5e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Conduct User Research<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_cb8e03-77 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_cb8e03-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyse Findings<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_cc5eea-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_cc5eea-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Create Sketches and Prototypes<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_a619f1-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_a619f1-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_greater-than kt-svg-icon-list-single\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M365.52 209.85L59.22 67.01c-16.06-7.49-35.15-.54-42.64 15.52L3.01 111.61c-7.49 16.06-.54 35.15 15.52 42.64L236.96 256.1 18.49 357.99C2.47 365.46-4.46 384.5 3.01 400.52l13.52 29C24 445.54 43.04 452.47 59.06 445l306.47-142.91a32.003 32.003 0 0 0 18.48-29v-34.23c-.01-12.45-7.21-23.76-18.49-29.01z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Design and Test<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_92d3dd-f4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_92d3dd-f4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_92d3dd-f4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_92d3dd-f4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_92d3dd-f4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_92d3dd-f4 > .kt-row-column-wrap{padding-right:12px;padding-left:12px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_92d3dd-f4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{display:flex;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-left:0px;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col,.kadence-column2706_afcf3c-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2706_afcf3c-74{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_afcf3c-74{text-align:left;}.kadence-column2706_afcf3c-74{position:relative;}.kadence-column2706_afcf3c-74, .kt-inside-inner-col > .kadence-column2706_afcf3c-74:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column2706_afcf3c-74{align-self:flex-start;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}}@media all and (max-width: 1024px){.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column2706_afcf3c-74{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.kadence-column2706_afcf3c-74 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_afcf3c-74 kb-section-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46, .wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46[data-kb-block=\"kb-adv-heading2706_cd8f63-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46[data-kb-block=\"kb-adv-heading2706_cd8f63-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_cd8f63-46[data-kb-block=\"kb-adv-heading2706_cd8f63-46\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_cd8f63-46 wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color has-theme-palette-9-background-color has-background\" data-kb-block=\"kb-adv-heading2706_cd8f63-46\">                 My Six-Month Hotel Booking App Design.<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">I designed a hotel booking app as part of a six-month practice project at the UX Design Institute. My goal was to create an intuitive and accessible booking experience. Throughout the project, I conducted user research, developed wireframes, and built a functional prototype. This case study highlights the key insights I uncovered and the process I followed to enhance the booking journey.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_37fc27-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_37fc27-41 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_37fc27-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:61px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_37fc27-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_37fc27-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_37fc27-41 > .kt-row-column-wrap{padding-top:0px;padding-right:12px;padding-left:12px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_37fc27-41 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_11d57c-01 > .kt-inside-inner-col{display:flex;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col,.kadence-column2706_11d57c-01 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col{row-gap:12px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2706_11d57c-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_11d57c-01{text-align:center;}.kadence-column2706_11d57c-01{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column2706_11d57c-01{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column2706_11d57c-01{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_11d57c-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_11d57c-01 kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e, .wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e[data-kb-block=\"kb-adv-heading2706_c92293-5e\"]{padding-top:0px;padding-bottom:0px;padding-left:0px;margin-bottom:0px;margin-left:0px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e[data-kb-block=\"kb-adv-heading2706_c92293-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e[data-kb-block=\"kb-adv-heading2706_c92293-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e, .wp-block-kadence-advancedheading.kt-adv-heading2706_c92293-5e[data-kb-block=\"kb-adv-heading2706_c92293-5e\"]{padding-top:20px;padding-right:16px;padding-left:16px;margin-top:21px;margin-right:9px;margin-bottom:0px;margin-left:31px;text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading2706_c92293-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_c92293-5e\">What\u2019s the Problem?<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a, .wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a[data-kb-block=\"kb-adv-heading2706_5fbbbc-2a\"]{padding-top:0px;padding-bottom:0px;padding-left:0px;margin-bottom:0px;margin-left:0px;text-align:left;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a[data-kb-block=\"kb-adv-heading2706_5fbbbc-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a[data-kb-block=\"kb-adv-heading2706_5fbbbc-2a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a, .wp-block-kadence-advancedheading.kt-adv-heading2706_5fbbbc-2a[data-kb-block=\"kb-adv-heading2706_5fbbbc-2a\"]{padding-top:20px;padding-right:16px;padding-left:16px;margin-top:21px;margin-right:9px;margin-bottom:0px;margin-left:31px;text-align:left!important;}}<\/style>\n<p class=\"kt-adv-heading2706_5fbbbc-2a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_5fbbbc-2a\"><strong>Your Gateway to Hassle-Free Hotel Reservations.<\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_53fd7a-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_53fd7a-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_53fd7a-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id2706_53fd7a-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_53fd7a-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_53fd7a-03 > .kt-row-column-wrap{padding-right:12px;padding-left:12px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_53fd7a-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-left:0px;}.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col,.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_1e94e2-a9{position:relative;}.kadence-column2706_1e94e2-a9, .kt-inside-inner-col > .kadence-column2706_1e94e2-a9:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_1e94e2-a9 > .kt-inside-inner-col{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;}.kadence-column2706_1e94e2-a9, .kt-inside-inner-col > .kadence-column2706_1e94e2-a9:not(.specificity){margin-top:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_1e94e2-a9 kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Despite the widespread use of mobile devices, 75% of users in the United Arab Emirates still prefer booking hotels on a desktop or laptop. Yet, the process often feels unnecessarily complex. In this case study, I share my journey\u2014from initial research to final design\u2014and show how I transformed insights into action to create a smoother, more intuitive booking experience.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_6d162e-61 > .kt-inside-inner-col{padding-top:200px;padding-bottom:100px;}.kadence-column2706_6d162e-61 > .kt-inside-inner-col,.kadence-column2706_6d162e-61 > .kt-inside-inner-col:before{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}.kadence-column2706_6d162e-61 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6d162e-61 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6d162e-61 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6d162e-61 > .kt-inside-inner-col{background-image:url('https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/pexels-alex-green-5699825-copy.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column2706_6d162e-61 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6d162e-61{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6d162e-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6d162e-61 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6d162e-61 kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_52b859-24 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_52b859-24 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_52b859-24 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_52b859-24 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_52b859-24 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_52b859-24 > .kt-row-column-wrap{padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_52b859-24 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_1e36cc-17 > .kt-inside-inner-col,.kadence-column2706_1e36cc-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_1e36cc-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_1e36cc-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_1e36cc-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_1e36cc-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_1e36cc-17{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_1e36cc-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_1e36cc-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_1e36cc-17\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2706_8f3daf-97 .kt-block-spacer{height:6px;}.wp-block-kadence-spacer.kt-block-spacer-2706_8f3daf-97 .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette5, #4A5568);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2706_8f3daf-97 kvs-sm-false\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_156a7c-ca > .kt-inside-inner-col,.kadence-column2706_156a7c-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_156a7c-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_156a7c-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_156a7c-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_156a7c-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_156a7c-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_156a7c-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_156a7c-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_156a7c-ca kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6, .wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6[data-kb-block=\"kb-adv-heading2706_af78cf-e6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6[data-kb-block=\"kb-adv-heading2706_af78cf-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_af78cf-e6[data-kb-block=\"kb-adv-heading2706_af78cf-e6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_af78cf-e6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_af78cf-e6\">My Target Users Are<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_cf1ca0-37:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_cf1ca0-37 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_cf1ca0-37 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_cf1ca0-37 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_cf1ca0-37 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_cf1ca0-37 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_3b4ed0-a5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_3b4ed0-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Business travelers who need efficient booking options for short city stays.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_fba19b-25 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_fba19b-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Leisure travelers looking to book vacations and hotels near popular attractions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_e3c045-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e3c045-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Solo travelers who value safe, convenient locations\u2014especially near public transportation\u2014and may be interested in social events or group activities.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column2706_421c00-d6 > .kt-inside-inner-col{display:flex;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col,.kadence-column2706_421c00-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_421c00-d6 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_421c00-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_421c00-d6{text-align:center;}.kadence-column2706_421c00-d6{position:relative;}.kadence-column2706_421c00-d6, .kt-inside-inner-col > .kadence-column2706_421c00-d6:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_421c00-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kadence-column2706_421c00-d6, .kt-inside-inner-col > .kadence-column2706_421c00-d6:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_421c00-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column2706_421c00-d6, .kt-inside-inner-col > .kadence-column2706_421c00-d6:not(.specificity){margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_421c00-d6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0, .wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0[data-kb-block=\"kb-adv-heading2706_5b451b-a0\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0[data-kb-block=\"kb-adv-heading2706_5b451b-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_5b451b-a0[data-kb-block=\"kb-adv-heading2706_5b451b-a0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2706_5b451b-a0 wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_5b451b-a0\"><strong>My Goals<\/strong><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_f453a8-1e > .kt-inside-inner-col{display:flex;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col,.kadence-column2706_f453a8-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_f453a8-1e > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_f453a8-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_f453a8-1e{text-align:center;}.kadence-column2706_f453a8-1e{position:relative;}.kadence-column2706_f453a8-1e, .kt-inside-inner-col > .kadence-column2706_f453a8-1e:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_f453a8-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kadence-column2706_f453a8-1e, .kt-inside-inner-col > .kadence-column2706_f453a8-1e:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_f453a8-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column2706_f453a8-1e, .kt-inside-inner-col > .kadence-column2706_f453a8-1e:not(.specificity){margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_f453a8-1e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90, .wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90[data-kb-block=\"kb-adv-heading2706_021122-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90[data-kb-block=\"kb-adv-heading2706_021122-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_021122-90[data-kb-block=\"kb-adv-heading2706_021122-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_021122-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_021122-90\"><strong>My main goals of the research were:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_efcdd9-ed:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_efcdd9-ed ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_efcdd9-ed ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_efcdd9-ed ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_efcdd9-ed ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_efcdd9-ed kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_2733a3-fb .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_2733a3-fb\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Understand user goals and observe their behavior.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_0700e6-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_0700e6-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identify common design conventions to follow.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_469499-f0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_469499-f0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Discover elements that enhance the user experience<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_225fbe-dc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_225fbe-dc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Uncover pain points and negative interactions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_32f109-4c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_32f109-4c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Find strong UX examples that could inspire design decisions<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id2706_bda5ef-75 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_bda5ef-75 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_bda5ef-75 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:24px;padding-right:24px;padding-bottom:39px;padding-left:24px;grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id2706_bda5ef-75 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_bda5ef-75 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_bda5ef-75 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_bda5ef-75 alignnone has-theme-palette5-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_fa790f-92 > .kt-inside-inner-col{padding-right:0px;}.kadence-column2706_fa790f-92 > .kt-inside-inner-col,.kadence-column2706_fa790f-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_fa790f-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_fa790f-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_fa790f-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_fa790f-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_fa790f-92{position:relative;}.kadence-column2706_fa790f-92, .kt-inside-inner-col > .kadence-column2706_fa790f-92:not(.specificity){margin-right:15px;margin-left:18px;}@media all and (max-width: 1024px){.kadence-column2706_fa790f-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_fa790f-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_fa790f-92, .kt-inside-inner-col > .kadence-column2706_fa790f-92:not(.specificity){margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_fa790f-92\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de, .wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de[data-kb-block=\"kb-adv-heading2706_3a23c5-de\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de[data-kb-block=\"kb-adv-heading2706_3a23c5-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_3a23c5-de[data-kb-block=\"kb-adv-heading2706_3a23c5-de\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_3a23c5-de wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_3a23c5-de\">How?<\/h3>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Combining these methods enables cross-referencing and validation of findings, ensuring a comprehensive and objective understanding of user needs and pain points. For example, insights from usability testing can confirm trends identified in survey data, while affinity diagramming helps synthesize insights from competitive benchmarking and user interviews.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_a7c24e-79 > .kt-inside-inner-col{padding-top:0px;}.kadence-column2706_a7c24e-79 > .kt-inside-inner-col,.kadence-column2706_a7c24e-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_a7c24e-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_a7c24e-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_a7c24e-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_a7c24e-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_a7c24e-79{position:relative;}.kadence-column2706_a7c24e-79, .kt-inside-inner-col > .kadence-column2706_a7c24e-79:not(.specificity){margin-top:-27px;}@media all and (max-width: 1024px){.kadence-column2706_a7c24e-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_a7c24e-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_a7c24e-79, .kt-inside-inner-col > .kadence-column2706_a7c24e-79:not(.specificity){margin-top:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_a7c24e-79\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_481b65-c8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2706_481b65-c8\"><figure class=\"aligncenter size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-square\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Triangual_image-removebg-preview.png\" alt=\"\" class=\"kb-img wp-image-2822\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Triangual_image-removebg-preview.png 500w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Triangual_image-removebg-preview-300x300.png 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Triangual_image-removebg-preview-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col{padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col,.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_8cc4d8-44{text-align:center;}.kadence-column2706_8cc4d8-44{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_8cc4d8-44, .kt-inside-inner-col > .kadence-column2706_8cc4d8-44:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_8cc4d8-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_8cc4d8-44, .kt-inside-inner-col > .kadence-column2706_8cc4d8-44:not(.specificity){margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_8cc4d8-44\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a, .wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a[data-kb-block=\"kb-adv-heading2706_250c02-5a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a[data-kb-block=\"kb-adv-heading2706_250c02-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_250c02-5a[data-kb-block=\"kb-adv-heading2706_250c02-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_250c02-5a wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_250c02-5a\"><strong><strong>To complete this project, I am following the full UX process.<\/strong><\/strong><\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2706_aa840e-63{margin-top:0px;}.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:54px;padding-right:24px;padding-bottom:54px;padding-left:24px;}.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id2706_aa840e-63 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_aa840e-63 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_aa840e-63 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col,.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_eaa39d-d6{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_eaa39d-d6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_eaa39d-d6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;background:var(--global-palette9, #ffffff);padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;margin-top:32px;}.kt-info-box2706_b32790-6b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2706_b32790-6b .kt-info-svg-icon-flip, .kt-info-box2706_b32790-6b .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-media{color:var(--global-palette7, #EDF2F7);background:#ffffff;border-color:var(--global-palette5, #4A5568);border-radius:200px;overflow:hidden;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-media-container{margin-top:-77px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2706_b32790-6b .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:22px;text-transform:uppercase;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap{box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}}@media all and (max-width: 1024px){.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_b32790-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2706_b32790-6b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_search kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\">Research<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_d04551-be > .kt-inside-inner-col,.kadence-column2706_d04551-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_d04551-be > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_d04551-be > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_d04551-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_d04551-be > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column2706_d04551-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_d04551-be{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_d04551-be > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_d04551-be > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_d04551-be\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;background:var(--global-palette9, #ffffff);padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;margin-top:32px;}.kt-info-box2706_d0017f-68 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2706_d0017f-68 .kt-info-svg-icon-flip, .kt-info-box2706_d0017f-68 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-media{color:var(--global-palette7, #EDF2F7);background:#ffffff;border-color:var(--global-palette5, #4A5568);border-radius:200px;overflow:hidden;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-media-container{margin-top:-77px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2706_d0017f-68 .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:22px;text-transform:uppercase;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap{box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}}@media all and (max-width: 1024px){.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_d0017f-68 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2706_d0017f-68\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_filter kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polygon points=\"22 3 2 3 10 12.46 10 19 14 21 14 12.46 22 3\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\">Analysis<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_9b1286-e5 > .kt-inside-inner-col,.kadence-column2706_9b1286-e5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_9b1286-e5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_9b1286-e5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_9b1286-e5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_9b1286-e5 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column2706_9b1286-e5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_9b1286-e5{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_9b1286-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_9b1286-e5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_9b1286-e5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;background:var(--global-palette9, #ffffff);padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;margin-top:32px;}.kt-info-box2706_530db4-3e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2706_530db4-3e .kt-info-svg-icon-flip, .kt-info-box2706_530db4-3e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-media{color:var(--global-palette7, #EDF2F7);background:#ffffff;border-color:var(--global-palette5, #4A5568);border-radius:200px;overflow:hidden;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-media-container{margin-top:-77px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2706_530db4-3e .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:22px;text-transform:uppercase;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap{box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}}@media all and (max-width: 1024px){.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_530db4-3e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2706_530db4-3e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_layers kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polygon points=\"12 2 2 7 12 12 22 7 12 2\"\/><polyline points=\"2 17 12 22 22 17\"\/><polyline points=\"2 12 12 17 22 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\">Design<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_d97b2d-80 > .kt-inside-inner-col,.kadence-column2706_d97b2d-80 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_d97b2d-80 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_d97b2d-80 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_d97b2d-80 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_d97b2d-80 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column2706_d97b2d-80 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_d97b2d-80{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_d97b2d-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_d97b2d-80 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_d97b2d-80\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;background:var(--global-palette9, #ffffff);padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;margin-top:32px;}.kt-info-box2706_46dc47-f2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2706_46dc47-f2 .kt-info-svg-icon-flip, .kt-info-box2706_46dc47-f2 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-media{color:var(--global-palette7, #EDF2F7);background:#ffffff;border-color:var(--global-palette5, #4A5568);border-radius:200px;overflow:hidden;border-top-width:5px;border-right-width:5px;border-bottom-width:5px;border-left-width:5px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-media-container{margin-top:-77px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2706_46dc47-f2 .kt-infobox-textcontent p.kt-blocks-info-box-title{font-size:22px;text-transform:uppercase;font-weight:700;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap{box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}}@media all and (max-width: 1024px){.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette5, #4A5568);border-right:5px solid var(--global-palette5, #4A5568);border-bottom:5px solid var(--global-palette5, #4A5568);border-left:5px solid var(--global-palette5, #4A5568);box-shadow:2px 2px 13px 0px rgba(0, 0, 0, 0.18);}.kt-info-box2706_46dc47-f2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2706_46dc47-f2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_monitor kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><rect x=\"2\" y=\"3\" width=\"20\" height=\"14\" rx=\"2\" ry=\"2\"\/><line x1=\"8\" y1=\"21\" x2=\"16\" y2=\"21\"\/><line x1=\"12\" y1=\"17\" x2=\"12\" y2=\"21\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\">Handover<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_1ed3db-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_1ed3db-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_1ed3db-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:12px;padding-right:24px;padding-bottom:16px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_1ed3db-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_1ed3db-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_1ed3db-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_1ed3db-de alignfull has-theme-palette5-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col,.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c0b4b1-5a{text-align:center;}.kadence-column2706_c0b4b1-5a{position:relative;}.kadence-column2706_c0b4b1-5a, .kt-inside-inner-col > .kadence-column2706_c0b4b1-5a:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_c0b4b1-5a, .kt-inside-inner-col > .kadence-column2706_c0b4b1-5a:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_c0b4b1-5a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_c0b4b1-5a, .kt-inside-inner-col > .kadence-column2706_c0b4b1-5a:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c0b4b1-5a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b, .wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b[data-kb-block=\"kb-adv-heading2706_232035-4b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b[data-kb-block=\"kb-adv-heading2706_232035-4b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_232035-4b[data-kb-block=\"kb-adv-heading2706_232035-4b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2706_232035-4b wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_232035-4b\"><strong><strong><strong><strong><strong><strong><strong><strong>Research<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea, .wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea[data-kb-block=\"kb-adv-heading2706_04f5e7-ea\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea[data-kb-block=\"kb-adv-heading2706_04f5e7-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_04f5e7-ea[data-kb-block=\"kb-adv-heading2706_04f5e7-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_04f5e7-ea wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_04f5e7-ea\"><strong><strong><strong><strong><strong><strong><strong><strong>For me, every project begins with research. \u00a0It helps establish best practices and design constraints<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_1435b3-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_1435b3-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_1435b3-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_1435b3-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_1435b3-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_1435b3-9d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_1435b3-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_5b8238-8a > .kt-inside-inner-col,.kadence-column2706_5b8238-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_5b8238-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_5b8238-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_5b8238-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_5b8238-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_5b8238-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_5b8238-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_5b8238-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_5b8238-8a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd, .wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd[data-kb-block=\"kb-adv-heading2706_78d9ca-dd\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd[data-kb-block=\"kb-adv-heading2706_78d9ca-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_78d9ca-dd[data-kb-block=\"kb-adv-heading2706_78d9ca-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_78d9ca-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_78d9ca-dd\"><strong><strong>Competitive Benchmark<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4, .wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4[data-kb-block=\"kb-adv-heading2706_428119-b4\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4[data-kb-block=\"kb-adv-heading2706_428119-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_428119-b4[data-kb-block=\"kb-adv-heading2706_428119-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_428119-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_428119-b4\">I also tested top hotel booking apps and studied how users perceive things and what patterns\u2002are widely used. This helped me identify intuitive features to include and areas that needed improvement features to add versus things that I could improve as well as distinguish myself.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap{column-gap:12px;row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:15px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_e9accc-ff > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_e9accc-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_e9accc-ff alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col,.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_8fd9ba-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_8fd9ba-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_8fd9ba-8b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86, .wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86[data-kb-block=\"kb-adv-heading2706_cc5af5-86\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86[data-kb-block=\"kb-adv-heading2706_cc5af5-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_cc5af5-86[data-kb-block=\"kb-adv-heading2706_cc5af5-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_cc5af5-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_cc5af5-86\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ecf067-b7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ecf067-b7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ecf067-b7 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ecf067-b7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_ecf067-b7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_ecf067-b7 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_f31ce3-1d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_f31ce3-1d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Understand how top competitors address booking challenges.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_aa5b9a-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_aa5b9a-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identify design elements that enhance user experience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_325500-4e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_325500-4e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pinpoint usability issues or gaps in competitor apps.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_cc47e9-93 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_cc47e9-93\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Implement solutions to create a faster, more intuitive booking flow.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_9345c4-13 > .kt-inside-inner-col{padding-right:0px;}.kadence-column2706_9345c4-13 > .kt-inside-inner-col,.kadence-column2706_9345c4-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_9345c4-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_9345c4-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_9345c4-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_9345c4-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_9345c4-13{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_9345c4-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_9345c4-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_9345c4-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5, .wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5[data-kb-block=\"kb-adv-heading2706_3ee28f-d5\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5[data-kb-block=\"kb-adv-heading2706_3ee28f-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_3ee28f-d5[data-kb-block=\"kb-adv-heading2706_3ee28f-d5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_3ee28f-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_3ee28f-d5\">            Some Pain  Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_41a9ed-64:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_41a9ed-64 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_41a9ed-64 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_41a9ed-64 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_41a9ed-64 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_41a9ed-64 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_f011d8-23 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_f011d8-23 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users struggle to understand which dates are selected, leading to frustration and booking errors.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_63d521-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_63d521-08 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Cluttered map view with too many hotel pins.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_18b78b-14 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_18b78b-14 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Unclear CTA \u2014 users are uncertain about what actions to take next.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4ad5eb-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4ad5eb-5f kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Complicated location search \u2014 users find it difficult to search for specific places, making the process time-consuming.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_0ab770-15 > .kt-inside-inner-col,.kadence-column2706_0ab770-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_0ab770-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_0ab770-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_0ab770-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_0ab770-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_0ab770-15{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_0ab770-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_0ab770-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_0ab770-15\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c, .wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c[data-kb-block=\"kb-adv-heading2706_486f06-9c\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c[data-kb-block=\"kb-adv-heading2706_486f06-9c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_486f06-9c[data-kb-block=\"kb-adv-heading2706_486f06-9c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_486f06-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_486f06-9c\">My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_323aee-18:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_323aee-18 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_323aee-18 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_323aee-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_323aee-18 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_323aee-18 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_72b47c-1a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_72b47c-1a kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Improve date selection clarity with highlighted dates and a summary before booking.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_515498-7a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_515498-7a kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Reduce map clutter by clustering nearby hotels into expandable pins.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_25ad6d-c8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_25ad6d-c8 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use clear, descriptive CTAs to guide users through the booking process.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_0c2f36-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_0c2f36-05 kt-svg-icon-list-level-1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Add predictive search with filters (e.g., cities, landmarks) for faster location search.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_3b0901-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_3b0901-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_3b0901-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_3b0901-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_3b0901-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_3b0901-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_3b0901-25 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_f77d6f-8c > .kt-inside-inner-col,.kadence-column2706_f77d6f-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_f77d6f-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_f77d6f-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_f77d6f-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_f77d6f-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_f77d6f-8c{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_f77d6f-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_f77d6f-8c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_f77d6f-8c\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_97fcd1-8d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2706_97fcd1-8d\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/UXDI-Project-01-Competitive-benchmark-8.webp\" alt=\"\" class=\"kb-img wp-image-3220\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/UXDI-Project-01-Competitive-benchmark-8.webp 600w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/UXDI-Project-01-Competitive-benchmark-8-300x169.webp 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_91d976-8d > .kt-inside-inner-col,.kadence-column2706_91d976-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_91d976-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_91d976-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_91d976-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_91d976-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_91d976-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_91d976-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_91d976-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_91d976-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2706_89a9aa-d5{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_89a9aa-d5 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_89a9aa-d5 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_89a9aa-d5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_c00581-14.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_c00581-14.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_c00581-14 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/drive.google.com\/file\/d\/1NsgIMemvJe8fN-2HGxU8yx-pKUzVaAKu\/view?usp=sharing\"><span class=\"kt-btn-inner-text\">View Complete Competative Benchmark<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_6180ed-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_6180ed-44 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_6180ed-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_6180ed-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_6180ed-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_6180ed-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_6180ed-44 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_854092-41 > .kt-inside-inner-col,.kadence-column2706_854092-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_854092-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_854092-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_854092-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_854092-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_854092-41{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_854092-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_854092-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_854092-41\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2, .wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2[data-kb-block=\"kb-adv-heading2706_c77f7e-d2\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2[data-kb-block=\"kb-adv-heading2706_c77f7e-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_c77f7e-d2[data-kb-block=\"kb-adv-heading2706_c77f7e-d2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_c77f7e-d2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_c77f7e-d2\"><strong>Online Survey<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b, .wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b[data-kb-block=\"kb-adv-heading2706_26505e-3b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b[data-kb-block=\"kb-adv-heading2706_26505e-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_26505e-3b[data-kb-block=\"kb-adv-heading2706_26505e-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_26505e-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_26505e-3b\">Next, I conducted a survey with my target audience to understand what they liked or disliked about existing hotel apps and to identify the information they consider most important.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:24px;padding-left:24px;}.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_ee20bc-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_ee20bc-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_ee20bc-fb alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_535c19-f7 > .kt-inside-inner-col,.kadence-column2706_535c19-f7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_535c19-f7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_535c19-f7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_535c19-f7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_535c19-f7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_535c19-f7{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_535c19-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_535c19-f7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_535c19-f7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41, .wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41[data-kb-block=\"kb-adv-heading2706_fe29eb-41\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41[data-kb-block=\"kb-adv-heading2706_fe29eb-41\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_fe29eb-41[data-kb-block=\"kb-adv-heading2706_fe29eb-41\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_fe29eb-41 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_fe29eb-41\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_97d041-bf:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_97d041-bf ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_97d041-bf ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_97d041-bf ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_97d041-bf ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_97d041-bf kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_dc324e-82 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_dc324e-82\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Understand what users like and dislike about existing hotel booking apps.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_e64f4b-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e64f4b-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identify the most important information users look for when booking a hotel.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_360178-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_360178-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use these insights to improve the overall booking experience in our app.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_30f79b-db > .kt-inside-inner-col,.kadence-column2706_30f79b-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_30f79b-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_30f79b-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_30f79b-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_30f79b-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_30f79b-db{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_30f79b-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_30f79b-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_30f79b-db\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6, .wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6[data-kb-block=\"kb-adv-heading2706_75f101-f6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6[data-kb-block=\"kb-adv-heading2706_75f101-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_75f101-f6[data-kb-block=\"kb-adv-heading2706_75f101-f6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_75f101-f6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_75f101-f6\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8a7255-c1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8a7255-c1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8a7255-c1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8a7255-c1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_8a7255-c1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_8a7255-c1 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_49f5cc-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_49f5cc-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users often find hotel apps confusing and difficult to navigate.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_85d69d-cc .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_85d69d-cc\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Key details like amenities and pricing are hard to find.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_56d035-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_56d035-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The booking process is frequently slow and frustrating.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_89b461-1c > .kt-inside-inner-col{padding-left:0px;}.kadence-column2706_89b461-1c > .kt-inside-inner-col,.kadence-column2706_89b461-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_89b461-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_89b461-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_89b461-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_89b461-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_89b461-1c{position:relative;}.kadence-column2706_89b461-1c, .kt-inside-inner-col > .kadence-column2706_89b461-1c:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_89b461-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_89b461-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_89b461-1c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f, .wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f[data-kb-block=\"kb-adv-heading2706_8626a1-1f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f[data-kb-block=\"kb-adv-heading2706_8626a1-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_8626a1-1f[data-kb-block=\"kb-adv-heading2706_8626a1-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_8626a1-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_8626a1-1f\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ffbd5a-b1:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ffbd5a-b1 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ffbd5a-b1 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_ffbd5a-b1 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_ffbd5a-b1 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_ffbd5a-b1 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_86f31c-87 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_86f31c-87\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users value clear, detailed information about hotels\u2014especially amenities and pricing.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_473d18-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_473d18-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">A fast and simple booking process significantly enhances user satisfaction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_804b42-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_804b42-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Easy navigation is crucial for a positive user experience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_d9d35d-7f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_d9d35d-7f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users prefer multiple payment options and a secure checkout process.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{display:flex;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col,.kadence-column2706_0a0ced-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column2706_0a0ced-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_0a0ced-15{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column2706_0a0ced-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column2706_0a0ced-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_0a0ced-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_0a0ced-15\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2706_246be3-00{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_246be3-00 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_246be3-00 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_246be3-00 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_246be3-00\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_66c448-95.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_66c448-95.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_66c448-95 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/drive.google.com\/file\/d\/1tHQGd7W_ZdTU0eSNcaTxI7OQaSIrNf2c\/view\"><span class=\"kt-btn-inner-text\">View Survey Results<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_37261c-05 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_37261c-05 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_37261c-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_37261c-05 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_37261c-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_37261c-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_37261c-05 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_22fa8c-22 > .kt-inside-inner-col,.kadence-column2706_22fa8c-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_22fa8c-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_22fa8c-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_22fa8c-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_22fa8c-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_22fa8c-22{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_22fa8c-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_22fa8c-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_22fa8c-22\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8[data-kb-block=\"kb-adv-heading2706_7fd240-c8\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8[data-kb-block=\"kb-adv-heading2706_7fd240-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd240-c8[data-kb-block=\"kb-adv-heading2706_7fd240-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_7fd240-c8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_7fd240-c8\"><strong><strong><strong>Usability Test<\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.kb-image2706_cb6ab3-ac .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image2706_cb6ab3-ac size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/11111-copy-1024x770.webp\" alt=\"\" class=\"kb-img wp-image-3224\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/11111-copy-1024x770.webp 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/11111-copy-300x225.webp 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/11111-copy-768x577.webp 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/11111-copy.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_bd921f-5d > .kt-inside-inner-col,.kadence-column2706_bd921f-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_bd921f-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_bd921f-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_bd921f-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_bd921f-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_bd921f-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_bd921f-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_bd921f-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_bd921f-5d\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Before designing, I conducted remote usability tests to observe how users navigate hotel booking apps. By assigning two tasks, I identified pain points and gathered user suggestions to improve the experience.<\/p>\n\n\n<style>.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_5a4439-08 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_5a4439-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_5a4439-08 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_172ff6-a4 > .kt-inside-inner-col,.kadence-column2706_172ff6-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_172ff6-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_172ff6-a4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_172ff6-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_172ff6-a4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_172ff6-a4{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_172ff6-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_172ff6-a4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_172ff6-a4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72, .wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72[data-kb-block=\"kb-adv-heading2706_eb3434-72\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72[data-kb-block=\"kb-adv-heading2706_eb3434-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_eb3434-72[data-kb-block=\"kb-adv-heading2706_eb3434-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_eb3434-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_eb3434-72\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0d9cbf-64:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0d9cbf-64 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0d9cbf-64 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_0d9cbf-64 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_0d9cbf-64 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_0d9cbf-64 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_628df7-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_628df7-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identify the challenges users face while completing tasks on hotel booking apps<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_102224-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_102224-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Collect user feedback and suggestions to enhance the overall booking experience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4a4963-4e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4a4963-4e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Analyze how users interact with different apps to inform more effective design decisions.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_929b3f-2d > .kt-inside-inner-col,.kadence-column2706_929b3f-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_929b3f-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_929b3f-2d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_929b3f-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_929b3f-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_929b3f-2d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_929b3f-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_929b3f-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_929b3f-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47, .wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47[data-kb-block=\"kb-adv-heading2706_dcbb17-47\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47[data-kb-block=\"kb-adv-heading2706_dcbb17-47\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_dcbb17-47[data-kb-block=\"kb-adv-heading2706_dcbb17-47\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_dcbb17-47 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_dcbb17-47\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_dd03c5-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_dd03c5-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_dd03c5-97 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_dd03c5-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_dd03c5-97 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_dd03c5-97 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_3ccc88-81 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_3ccc88-81\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users find it difficult to search for specific locations.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_3bc6b4-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_3bc6b4-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Time-limited discounts feel overwhelming or pressured.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_f2e27d-c3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_f2e27d-c3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Unclear CTAs create confusion and uncertainty during the booking process.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col,.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_f7bd46-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_f7bd46-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_f7bd46-f2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57, .wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57[data-kb-block=\"kb-adv-heading2706_0e0ce4-57\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57[data-kb-block=\"kb-adv-heading2706_0e0ce4-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_0e0ce4-57[data-kb-block=\"kb-adv-heading2706_0e0ce4-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_0e0ce4-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_0e0ce4-57\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8f4a12-41:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8f4a12-41 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8f4a12-41 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8f4a12-41 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_8f4a12-41 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_8f4a12-41 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_c924cd-55 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c924cd-55\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Enhancing search functionality simplifies and speeds up the booking process.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_c0a2c6-8d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c0a2c6-8d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Offering discounts without strict deadlines helps users feel more comfortable.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_459ac2-96 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_459ac2-96\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clear and intuitive CTAs are crucial for guiding users smoothly through the booking journey.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_999c8b-0e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_999c8b-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_999c8b-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:12px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_999c8b-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_999c8b-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_999c8b-0e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_999c8b-0e alignfull has-theme-palette5-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_255669-8e > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column2706_255669-8e > .kt-inside-inner-col,.kadence-column2706_255669-8e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_255669-8e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_255669-8e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_255669-8e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_255669-8e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_255669-8e{text-align:center;}.kadence-column2706_255669-8e{position:relative;}.kadence-column2706_255669-8e, .kt-inside-inner-col > .kadence-column2706_255669-8e:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_255669-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_255669-8e, .kt-inside-inner-col > .kadence-column2706_255669-8e:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_255669-8e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_255669-8e, .kt-inside-inner-col > .kadence-column2706_255669-8e:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_255669-8e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01, .wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01[data-kb-block=\"kb-adv-heading2706_ad3cab-01\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01[data-kb-block=\"kb-adv-heading2706_ad3cab-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_ad3cab-01[data-kb-block=\"kb-adv-heading2706_ad3cab-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2706_ad3cab-01 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_ad3cab-01\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Synthesize &amp; Analyze The Data<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe, .wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe[data-kb-block=\"kb-adv-heading2706_07737c-fe\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe[data-kb-block=\"kb-adv-heading2706_07737c-fe\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_07737c-fe[data-kb-block=\"kb-adv-heading2706_07737c-fe\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_07737c-fe wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_07737c-fe\"><strong><strong><strong><strong><strong><strong><strong><strong>The goal of this method is to organize research data into visual categories, revealing common pain points and desires, and validating research insights through collaboration<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong>.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_42c3c4-e4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_42c3c4-e4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_42c3c4-e4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_42c3c4-e4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_42c3c4-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_42c3c4-e4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_42c3c4-e4 alignnone has-theme-palette8-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_55f834-22 > .kt-inside-inner-col,.kadence-column2706_55f834-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_55f834-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_55f834-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_55f834-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_55f834-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_55f834-22{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_55f834-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_55f834-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_55f834-22\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b, .wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b[data-kb-block=\"kb-adv-heading2706_69f407-7b\"]{text-align:center;font-style:normal;text-transform:none;}.wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b[data-kb-block=\"kb-adv-heading2706_69f407-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_69f407-7b[data-kb-block=\"kb-adv-heading2706_69f407-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_69f407-7b wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_69f407-7b\"><strong><strong><strong><strong>Affinity Diagram<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.kb-image2706_ec35d9-87 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2706_ec35d9-87\"><figure class=\"aligncenter size-large kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land32\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"891\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-1024x891.jpeg\" alt=\"\" class=\"kb-img wp-image-3234\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-1024x891.jpeg 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-300x261.jpeg 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-768x669.jpeg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-1536x1337.jpeg 1536w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Affinity-Diagram-new-version-x-2048x1783.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;To make sense of the research data\u2014from usability tests, surveys, and competitor analysis\u2014I collaborated with a colleague to create remote affinity diagrams. This helped us organize insights, identify key patterns, and validate findings. Working together gave us a deeper understanding of user needs and pain points.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_d088df-f5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_d088df-f5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_d088df-f5 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_76def8-81 > .kt-inside-inner-col,.kadence-column2706_76def8-81 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_76def8-81 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_76def8-81 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_76def8-81 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_76def8-81 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_76def8-81{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_76def8-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_76def8-81 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_76def8-81\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3, .wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3[data-kb-block=\"kb-adv-heading2706_8fcea7-c3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3[data-kb-block=\"kb-adv-heading2706_8fcea7-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_8fcea7-c3[data-kb-block=\"kb-adv-heading2706_8fcea7-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_8fcea7-c3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_8fcea7-c3\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_b8e2e1-5a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_b8e2e1-5a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_b8e2e1-5a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_b8e2e1-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_b8e2e1-5a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_b8e2e1-5a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_94537a-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_94537a-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use affinity diagrams to organize research data into clear categories, helping identify common themes, patterns, and user needs.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_82870a-b5 > .kt-inside-inner-col,.kadence-column2706_82870a-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_82870a-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_82870a-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_82870a-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_82870a-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_82870a-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_82870a-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_82870a-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_82870a-b5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0, .wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0[data-kb-block=\"kb-adv-heading2706_24550a-d0\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0[data-kb-block=\"kb-adv-heading2706_24550a-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_24550a-d0[data-kb-block=\"kb-adv-heading2706_24550a-d0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_24550a-d0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_24550a-d0\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8edd22-95:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8edd22-95 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8edd22-95 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8edd22-95 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_8edd22-95 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_8edd22-95 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_e42d25-b8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e42d25-b8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users struggle to find booking options and filter settings.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4b9960-30 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4b9960-30\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Some hotel listings raise concerns about credibility and trustworthiness.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_a272ea-66 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_a272ea-66\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">The mobile interface lacks user-friendliness, leading to frustration.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col,.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c14aa3-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_c14aa3-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c14aa3-c6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a, .wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a[data-kb-block=\"kb-adv-heading2706_f0e30e-8a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a[data-kb-block=\"kb-adv-heading2706_f0e30e-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_f0e30e-8a[data-kb-block=\"kb-adv-heading2706_f0e30e-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_f0e30e-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_f0e30e-8a\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_c3c8f6-ea:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_c3c8f6-ea ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_c3c8f6-ea ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_c3c8f6-ea ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_c3c8f6-ea ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_c3c8f6-ea kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_2720dc-ae .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_2720dc-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users want intuitive filters to quickly narrow down options.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_e3c0bc-3b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e3c0bc-3b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Reviews, ratings, and verified listings help build trust.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_016a5a-bf .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_016a5a-bf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">A smoother mobile interface is essential for a better user experience.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2706_0a8e8b-04{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_0a8e8b-04 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_0a8e8b-04 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_0a8e8b-04\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_67431c-a9.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_67431c-a9.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_67431c-a9 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/miro.com\/app\/board\/uXjVOGH5Fvk=\/?share_link_id=988141873676\"><span class=\"kt-btn-inner-text\">View Full Affinity Diagram<\/span><\/a><\/div>\n\n\n<style>.kb-row-layout-id2706_2214ad-d0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_2214ad-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_2214ad-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:24px;padding-right:12px;padding-bottom:24px;padding-left:12px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_2214ad-d0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_2214ad-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_2214ad-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_2214ad-d0 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_c2e79d-ff > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column2706_c2e79d-ff > .kt-inside-inner-col,.kadence-column2706_c2e79d-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c2e79d-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c2e79d-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c2e79d-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c2e79d-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c2e79d-ff{text-align:center;}.kadence-column2706_c2e79d-ff{position:relative;}.kadence-column2706_c2e79d-ff, .kt-inside-inner-col > .kadence-column2706_c2e79d-ff:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_c2e79d-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_c2e79d-ff, .kt-inside-inner-col > .kadence-column2706_c2e79d-ff:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_c2e79d-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_c2e79d-ff, .kt-inside-inner-col > .kadence-column2706_c2e79d-ff:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c2e79d-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34, .wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34[data-kb-block=\"kb-adv-heading2706_788a23-34\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34[data-kb-block=\"kb-adv-heading2706_788a23-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_788a23-34[data-kb-block=\"kb-adv-heading2706_788a23-34\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_788a23-34 wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_788a23-34\"><strong><strong><strong><strong>Customer Journey Map<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8, .wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8[data-kb-block=\"kb-adv-heading2706_9bc027-c8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8[data-kb-block=\"kb-adv-heading2706_9bc027-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_9bc027-c8[data-kb-block=\"kb-adv-heading2706_9bc027-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_9bc027-c8 wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_9bc027-c8\">The purpose of creating a customer journey map is to visualize what users do, think, and feel at each step of the booking process. This helps to find areas to improve and make the user experience better.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col,.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_e9fb93-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_e9fb93-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_e9fb93-b5\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_3bbe57-b3.kb-image-is-ratio-size, .kb-image2706_3bbe57-b3 .kb-image-is-ratio-size{max-width:550px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image2706_3bbe57-b3.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image2706_3bbe57-b3 .kb-image-is-ratio-size{align-self:unset;}.kb-image2706_3bbe57-b3 figure{max-width:550px;}.kb-image2706_3bbe57-b3 .image-is-svg, .kb-image2706_3bbe57-b3 .image-is-svg img{width:100%;}.kb-image2706_3bbe57-b3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2706_3bbe57-b3\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Micheal-Mina_Project-6-.webp\" alt=\"\" class=\"kb-img wp-image-3265\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Micheal-Mina_Project-6-.webp 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Micheal-Mina_Project-6--300x163.webp 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Micheal-Mina_Project-6--768x417.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd, .wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd[data-kb-block=\"kb-adv-heading2706_b91cac-dd\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd[data-kb-block=\"kb-adv-heading2706_b91cac-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_b91cac-dd[data-kb-block=\"kb-adv-heading2706_b91cac-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_b91cac-dd wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_b91cac-dd\">From the affinity diagram, I saw common likes and dislikes among users. Using this information, I created a journey map showing key touchpoints, emotions, and pain points throughout the booking process. This map highlights areas that need improvement and ensures a smoother user experience.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_4efffc-4b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_4efffc-4b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_4efffc-4b alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_6eed7a-70 > .kt-inside-inner-col,.kadence-column2706_6eed7a-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6eed7a-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6eed7a-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6eed7a-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6eed7a-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6eed7a-70{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6eed7a-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6eed7a-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6eed7a-70\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15, .wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15[data-kb-block=\"kb-adv-heading2706_df4105-15\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15[data-kb-block=\"kb-adv-heading2706_df4105-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_df4105-15[data-kb-block=\"kb-adv-heading2706_df4105-15\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_df4105-15 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_df4105-15\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_95333f-26:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_95333f-26 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_95333f-26 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_95333f-26 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_95333f-26 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_95333f-26 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_41b0da-e6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_41b0da-e6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gain a clear picture of how users interact with the booking app at each stage.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_bc5efa-88 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_bc5efa-88\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pinpoint specific steps where users encounter difficulties or frustrations<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_6f06b2-71 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_6f06b2-71\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Understand how users feel at different points in the booking journey.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_bbed07-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_bbed07-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use insights to streamline the booking process and make it more user-friendly.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_d10c03-40 > .kt-inside-inner-col,.kadence-column2706_d10c03-40 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_d10c03-40 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_d10c03-40 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_d10c03-40 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_d10c03-40 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_d10c03-40{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_d10c03-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_d10c03-40 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_d10c03-40\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3, .wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3[data-kb-block=\"kb-adv-heading2706_901646-c3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3[data-kb-block=\"kb-adv-heading2706_901646-c3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_901646-c3[data-kb-block=\"kb-adv-heading2706_901646-c3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_901646-c3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_901646-c3\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_900c1b-3e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_900c1b-3e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_900c1b-3e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_900c1b-3e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_900c1b-3e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_900c1b-3e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_6b2906-1e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_6b2906-1e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Multiple steps and unclear instructions cause frustration.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_605827-97 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_605827-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users experience delays that disrupt the booking process.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_6efea0-09 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_6efea0-09\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Elements like buttons and forms are not intuitive, leading to user errors.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_fe1214-57 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_fe1214-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users often struggle to find their way through the app<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_22219e-db > .kt-inside-inner-col,.kadence-column2706_22219e-db > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_22219e-db > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_22219e-db > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_22219e-db > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_22219e-db > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_22219e-db{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_22219e-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_22219e-db > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_22219e-db\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1, .wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1[data-kb-block=\"kb-adv-heading2706_47097a-f1\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1[data-kb-block=\"kb-adv-heading2706_47097a-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_47097a-f1[data-kb-block=\"kb-adv-heading2706_47097a-f1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_47097a-f1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_47097a-f1\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_22f992-25:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_22f992-25 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_22f992-25 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_22f992-25 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_22f992-25 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_22f992-25 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_77c28e-f4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_77c28e-f4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Reducing the number of steps and providing clear instructions improve user satisfaction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_172823-e8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_172823-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Optimizing the app\u2019s response times keeps users engaged and reduces frustration.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_9dce25-80 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_9dce25-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Designing intuitive buttons and forms reduces user errors and enhances the overall experience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_175d25-c4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_175d25-c4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Simplifying the navigation helps users find information quickly and easily.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f, .wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f[data-kb-block=\"kb-adv-heading2706_1d39db-8f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f[data-kb-block=\"kb-adv-heading2706_1d39db-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_1d39db-8f[data-kb-block=\"kb-adv-heading2706_1d39db-8f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_1d39db-8f wp-block-kadence-advancedheading has-theme-palette-5-color has-text-color\" data-kb-block=\"kb-adv-heading2706_1d39db-8f\">By creating a customer journey map, we gain clear insights into how users interact with the booking app. This helps us pinpoint pain points and uncover opportunities for enhancing the user experience, leading to a more seamless and satisfying journey for our users.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2706_80ec89-66{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_80ec89-66 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_80ec89-66 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_80ec89-66 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_80ec89-66\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_04028a-fa.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_04028a-fa.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_04028a-fa kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/drive.google.com\/file\/d\/1osRBL5gsluYohnH9K2cukfvTS_8ZWM6N\/view?usp=sharing\"><span class=\"kt-btn-inner-text\">View Customer Journey Map<\/span><\/a><\/div>\n\n\n<style>.kb-row-layout-id2706_457fd8-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_457fd8-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_457fd8-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:23px;padding-right:24px;padding-bottom:10px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_457fd8-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_457fd8-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_457fd8-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_457fd8-0c alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_248b06-0e > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column2706_248b06-0e > .kt-inside-inner-col,.kadence-column2706_248b06-0e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_248b06-0e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_248b06-0e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_248b06-0e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_248b06-0e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_248b06-0e{text-align:center;}.kadence-column2706_248b06-0e{position:relative;}.kadence-column2706_248b06-0e, .kt-inside-inner-col > .kadence-column2706_248b06-0e:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_248b06-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_248b06-0e, .kt-inside-inner-col > .kadence-column2706_248b06-0e:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_248b06-0e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_248b06-0e, .kt-inside-inner-col > .kadence-column2706_248b06-0e:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_248b06-0e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f, .wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f[data-kb-block=\"kb-adv-heading2706_85e3df-6f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f[data-kb-block=\"kb-adv-heading2706_85e3df-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_85e3df-6f[data-kb-block=\"kb-adv-heading2706_85e3df-6f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_85e3df-6f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_85e3df-6f\"><strong><strong><strong><strong><strong>User Flow<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4, .wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4[data-kb-block=\"kb-adv-heading2706_762b96-a4\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4[data-kb-block=\"kb-adv-heading2706_762b96-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_762b96-a4[data-kb-block=\"kb-adv-heading2706_762b96-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_762b96-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_762b96-a4\">The main goal of creating a user flow is to visualize the steps users take when interacting with the booking app. This helps identify their actions, thoughts, and feelings at each stage, revealing areas for improvement.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_5f3796-de > .kt-inside-inner-col,.kadence-column2706_5f3796-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_5f3796-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_5f3796-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_5f3796-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_5f3796-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_5f3796-de{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_5f3796-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_5f3796-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_5f3796-de\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_739c94-8e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image2706_739c94-8e kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" width=\"2728\" height=\"1366\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM.png\" alt=\"\" class=\"kb-img wp-image-3241\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM.png 2728w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM-300x150.png 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM-1024x513.png 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM-768x385.png 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM-1536x769.png 1536w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-14-at-5.39.06-PM-2048x1026.png 2048w\" sizes=\"auto, (max-width: 2728px) 100vw, 2728px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79, .wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79[data-kb-block=\"kb-adv-heading2706_d1ae10-79\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79[data-kb-block=\"kb-adv-heading2706_d1ae10-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_d1ae10-79[data-kb-block=\"kb-adv-heading2706_d1ae10-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_d1ae10-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_d1ae10-79\">After mapping out the Customer Journey, I had a clear vision of how the hotel booking process should flow and what screens were needed. To bring this vision to life, I created a user flow diagram. This diagram showed each step the user takes, making sure the booking experience is smooth and easy to follow.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_82a9a8-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_82a9a8-29 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_82a9a8-29 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_58273a-11 > .kt-inside-inner-col,.kadence-column2706_58273a-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_58273a-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_58273a-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_58273a-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_58273a-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_58273a-11{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_58273a-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_58273a-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_58273a-11\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23, .wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23[data-kb-block=\"kb-adv-heading2706_ddcb79-23\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23[data-kb-block=\"kb-adv-heading2706_ddcb79-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_ddcb79-23[data-kb-block=\"kb-adv-heading2706_ddcb79-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_ddcb79-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_ddcb79-23\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ee2f0-15:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ee2f0-15 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ee2f0-15 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ee2f0-15 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_2ee2f0-15 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_2ee2f0-15 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_0fb960-d6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_0fb960-d6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Maintain a consistent user experience across all screens.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_8261c4-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_8261c4-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gauge user emotions to ensure a positive experience.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_f8e7c6-42 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_f8e7c6-42\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Understand where and why users are leaving the booking flow.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_c8f6b7-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c8f6b7-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Reduce the amount of thinking and effort required from users to complete their tasks.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col,.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_eb2cc0-88{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_eb2cc0-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_eb2cc0-88\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70[data-kb-block=\"kb-adv-heading2706_7fc9bf-70\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70[data-kb-block=\"kb-adv-heading2706_7fc9bf-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fc9bf-70[data-kb-block=\"kb-adv-heading2706_7fc9bf-70\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_7fc9bf-70 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_7fc9bf-70\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_47bca4-cc:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_47bca4-cc ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_47bca4-cc ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_47bca4-cc ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_47bca4-cc ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_47bca4-cc kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_a11ae6-78 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_a11ae6-78\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users feel restricted by the lack of diverse payment methods.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_cacb63-03 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_cacb63-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users are unsure of where they are in the booking process.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_838030-e5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_838030-e5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users do not receive clear feedback after performing actions.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_18fc60-0d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_18fc60-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users find it hard to make changes to their bookings.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_ca579f-30 > .kt-inside-inner-col,.kadence-column2706_ca579f-30 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_ca579f-30 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_ca579f-30 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_ca579f-30 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_ca579f-30 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_ca579f-30{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_ca579f-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_ca579f-30 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_ca579f-30\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44, .wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44[data-kb-block=\"kb-adv-heading2706_ff9d34-44\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44[data-kb-block=\"kb-adv-heading2706_ff9d34-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_ff9d34-44[data-kb-block=\"kb-adv-heading2706_ff9d34-44\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_ff9d34-44 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_ff9d34-44\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_875254-af:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_875254-af ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_875254-af ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_875254-af ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_875254-af ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_875254-af kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_0fcf3e-b1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_0fcf3e-b1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Offering more payment methods caters to diverse user preferences.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_91d2fa-b7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_91d2fa-b7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Adding progress bars or steps to show users where they are in the booking process.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_06e039-fe .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_06e039-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Providing clear and immediate feedback for user actions to confirm their progress.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_141f23-13 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_141f23-13\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Making it simple for users to modify their bookings at any stage.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kadence-column2706_028841-dc > .kt-inside-inner-col,.kadence-column2706_028841-dc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_028841-dc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_028841-dc > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_028841-dc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_028841-dc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_028841-dc{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_028841-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_028841-dc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_028841-dc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2706_490fe2-9e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_490fe2-9e .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_490fe2-9e .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_490fe2-9e .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_490fe2-9e\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_78f81c-06.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_78f81c-06.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_78f81c-06 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/drive.google.com\/file\/d\/1mFjTe-nxhN9mQDpA_owmKjVqWOs4ro3I\/view?usp=sharing\"><span class=\"kt-btn-inner-text\">View Full User Flow Diagram<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_460efb-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_460efb-c5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_460efb-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:800px;margin-left:auto;margin-right:auto;padding-top:9px;padding-right:24px;padding-bottom:12px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_460efb-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_460efb-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_460efb-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_460efb-c5 alignfull has-theme-palette5-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_c907b8-9c > .kt-inside-inner-col{padding-bottom:0px;}.kadence-column2706_c907b8-9c > .kt-inside-inner-col,.kadence-column2706_c907b8-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c907b8-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c907b8-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c907b8-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c907b8-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c907b8-9c{text-align:center;}.kadence-column2706_c907b8-9c{position:relative;}.kadence-column2706_c907b8-9c, .kt-inside-inner-col > .kadence-column2706_c907b8-9c:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.kadence-column2706_c907b8-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column2706_c907b8-9c, .kt-inside-inner-col > .kadence-column2706_c907b8-9c:not(.specificity){margin-right:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);}}@media all and (max-width: 767px){.kadence-column2706_c907b8-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column2706_c907b8-9c, .kt-inside-inner-col > .kadence-column2706_c907b8-9c:not(.specificity){margin-top:0px;margin-right:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c907b8-9c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af, .wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af[data-kb-block=\"kb-adv-heading2706_07f8f1-af\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af[data-kb-block=\"kb-adv-heading2706_07f8f1-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_07f8f1-af[data-kb-block=\"kb-adv-heading2706_07f8f1-af\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2706_07f8f1-af wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_07f8f1-af\"><strong><strong><strong><strong><strong><strong><strong><strong>Turning Concepts into Designs<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14, .wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14[data-kb-block=\"kb-adv-heading2706_1783c4-14\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14[data-kb-block=\"kb-adv-heading2706_1783c4-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_1783c4-14[data-kb-block=\"kb-adv-heading2706_1783c4-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_1783c4-14 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading2706_1783c4-14\"><strong><strong><strong><strong><strong><strong><strong><strong>Giving life to thoughts.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_ba0ce8-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_ba0ce8-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_ba0ce8-69 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_ba0ce8-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_ba0ce8-69 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_ba0ce8-69 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_ba0ce8-69 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col,.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_5e7bfe-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_5e7bfe-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_5e7bfe-a9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11, .wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11[data-kb-block=\"kb-adv-heading2706_4f27e1-11\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11[data-kb-block=\"kb-adv-heading2706_4f27e1-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_4f27e1-11[data-kb-block=\"kb-adv-heading2706_4f27e1-11\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_4f27e1-11 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_4f27e1-11\"><strong>Sketches<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad[data-kb-block=\"kb-adv-heading2706_8ac2b1-ad\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad[data-kb-block=\"kb-adv-heading2706_8ac2b1-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac2b1-ad[data-kb-block=\"kb-adv-heading2706_8ac2b1-ad\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_8ac2b1-ad wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_8ac2b1-ad\">Sketching is a quick way to visualize different design ideas and explore multiple options before moving to digital tools.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9, .wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9[data-kb-block=\"kb-adv-heading2706_495607-d9\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9[data-kb-block=\"kb-adv-heading2706_495607-d9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_495607-d9[data-kb-block=\"kb-adv-heading2706_495607-d9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_495607-d9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_495607-d9\">Once the flow was clear,I pulled out my pencil and paper and started sketching different concepts. I kept my research in mind, focusing on user preferences. This allowed me to explore different ways to improve the booking experience and make it more enjoyable.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_ae021c-59 > .kt-inside-inner-col,.kadence-column2706_ae021c-59 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_ae021c-59 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_ae021c-59 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_ae021c-59 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_ae021c-59 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_ae021c-59{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_ae021c-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_ae021c-59 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_ae021c-59\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_f0a438-92 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image2706_f0a438-92 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"944\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-1024x944.png\" alt=\"\" class=\"kb-img wp-image-2958\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-1024x944.png 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-300x276.png 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-768x708.png 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-1536x1415.png 1536w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/2Sketch-2024-05-06-at-4.11-1-2048x1887.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_f06b02-81 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_f06b02-81 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_f06b02-81 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_0564a5-ff > .kt-inside-inner-col,.kadence-column2706_0564a5-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_0564a5-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_0564a5-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_0564a5-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_0564a5-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_0564a5-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_0564a5-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_0564a5-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_0564a5-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b, .wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b[data-kb-block=\"kb-adv-heading2706_fc9535-1b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b[data-kb-block=\"kb-adv-heading2706_fc9535-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_fc9535-1b[data-kb-block=\"kb-adv-heading2706_fc9535-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_fc9535-1b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_fc9535-1b\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_725244-0e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_725244-0e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_725244-0e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_725244-0e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_725244-0e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_725244-0e kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_c527ce-dd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c527ce-dd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use the flow diagram from the previous project to sketch out screens and screen states for users moving through the app.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_cf6d46-ab .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_cf6d46-ab\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Use sketching to brainstorm and solve design problems.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4c7e5a-00 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4c7e5a-00\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recognize sketching as an important step before creating digital prototypes or wireframes.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_343cbc-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_343cbc-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identify design problems early in the process<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_6b5144-e4 > .kt-inside-inner-col,.kadence-column2706_6b5144-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6b5144-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6b5144-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6b5144-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6b5144-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6b5144-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6b5144-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6b5144-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6b5144-e4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10[data-kb-block=\"kb-adv-heading2706_7fd06d-10\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10[data-kb-block=\"kb-adv-heading2706_7fd06d-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_7fd06d-10[data-kb-block=\"kb-adv-heading2706_7fd06d-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_7fd06d-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_7fd06d-10\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5334e-a5:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5334e-a5 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5334e-a5 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5334e-a5 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_d5334e-a5 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_d5334e-a5 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_c36100-8e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_c36100-8e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sketching helps in quickly exploring a wide range of ideas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_57ae25-0a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_57ae25-0a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Early sketches help identify and fix design issues before they become big problems.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_6b1233-ae .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_6b1233-ae\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sharing sketches with the team encourages collaboration and input early on.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_d9253f-da .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_d9253f-da\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Getting feedback on sketches early can save time and effort later.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_f39402-c4 > .kt-inside-inner-col,.kadence-column2706_f39402-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_f39402-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_f39402-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_f39402-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_f39402-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_f39402-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_f39402-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_f39402-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_f39402-c4\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_8101aa-08 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_8101aa-08 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_8101aa-08 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_8101aa-08 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_8101aa-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_8101aa-08 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_8101aa-08 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_359ce7-00 > .kt-inside-inner-col,.kadence-column2706_359ce7-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_359ce7-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_359ce7-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_359ce7-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_359ce7-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_359ce7-00{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_359ce7-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_359ce7-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_359ce7-00\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56, .wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56[data-kb-block=\"kb-adv-heading2706_ee1a47-56\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56[data-kb-block=\"kb-adv-heading2706_ee1a47-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_ee1a47-56[data-kb-block=\"kb-adv-heading2706_ee1a47-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_ee1a47-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_ee1a47-56\"><strong><strong>Wireframes<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d, .wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d[data-kb-block=\"kb-adv-heading2706_fedbca-9d\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d[data-kb-block=\"kb-adv-heading2706_fedbca-9d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_fedbca-9d[data-kb-block=\"kb-adv-heading2706_fedbca-9d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_fedbca-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_fedbca-9d\">The major goal of a prototype is transforming initial sketches into clickable screens to gather valuable user feedback and refine the design.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90, .wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90[data-kb-block=\"kb-adv-heading2706_5a392a-90\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90[data-kb-block=\"kb-adv-heading2706_5a392a-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_5a392a-90[data-kb-block=\"kb-adv-heading2706_5a392a-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_5a392a-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_5a392a-90\">After noticing layout issues, I revisited my sketches to refine the design. I used whitespace and layout grids to make sure everything looked neat and organized..<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_6677c6-f6 > .kt-inside-inner-col,.kadence-column2706_6677c6-f6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6677c6-f6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6677c6-f6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6677c6-f6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6677c6-f6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6677c6-f6{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6677c6-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6677c6-f6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6677c6-f6\"><div class=\"kt-inside-inner-col\"><style>.kb-gallery-id-2706_56197b-6c.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius, .kb-gallery-id-2706_56197b-6c.kb-gallery-ul.kb-gallery-type-fluidcarousel .kt-blocks-carousel figure .kb-gal-image-radius img{height:800px;}.kb-gallery-id-2706_56197b-6c .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-2706_56197b-6c .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-wrap-id-2706_56197b-6c.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-2706_56197b-6c.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;max-width:100%;}<\/style><div class=\"kb-gallery-wrap-id-2706_56197b-6c alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-fluidcarousel kb-gallery-id-2706_56197b-6c kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-dots=\"true\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"7000\" data-slider-type=\"fluidcarousel\" data-slider-center-mode=\"true\" data-slider-gap=\"10px\" data-slider-gap-tablet=\"10px\" data-slider-gap-mobile=\"10px\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-fluid-carousel splide__list\"><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-scaled.jpg\" width=\"1267\" height=\"2560\" alt=\"\" data-full-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-scaled.jpg\" data-light-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-scaled.jpg\" data-id=\"3113\" class=\"wp-image-3113 skip-lazy\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-scaled.jpg 1267w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-148x300.jpg 148w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-507x1024.jpg 507w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-768x1552.jpg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-760x1536.jpg 760w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1-1014x2048.jpg 1014w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-scaled.jpg\" width=\"1267\" height=\"2560\" alt=\"\" data-full-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-scaled.jpg\" data-light-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-scaled.jpg\" data-id=\"3120\" class=\"wp-image-3120 skip-lazy\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-scaled.jpg 1267w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-148x300.jpg 148w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-507x1024.jpg 507w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-768x1552.jpg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-760x1536.jpg 760w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1-1014x2048.jpg 1014w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-scaled.jpg\" width=\"1267\" height=\"2560\" alt=\"\" data-full-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-scaled.jpg\" data-light-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-scaled.jpg\" data-id=\"3112\" class=\"wp-image-3112 skip-lazy\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-scaled.jpg 1267w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-148x300.jpg 148w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-507x1024.jpg 507w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-768x1552.jpg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-760x1536.jpg 760w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-11-1014x2048.jpg 1014w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-scaled.jpg\" width=\"1267\" height=\"2560\" alt=\"\" data-full-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-scaled.jpg\" data-light-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-scaled.jpg\" data-id=\"3114\" class=\"wp-image-3114 skip-lazy\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-scaled.jpg 1267w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-148x300.jpg 148w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-507x1024.jpg 507w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-768x1552.jpg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-760x1536.jpg 760w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-12-1014x2048.jpg 1014w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-carousel-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-scaled.jpg\" width=\"1267\" height=\"2560\" alt=\"\" data-full-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-scaled.jpg\" data-light-image=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-scaled.jpg\" data-id=\"3103\" class=\"wp-image-3103 skip-lazy\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-scaled.jpg 1267w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-148x300.jpg 148w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-507x1024.jpg 507w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-768x1552.jpg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-760x1536.jpg 760w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Screen-14-1014x2048.jpg 1014w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef, .wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef[data-kb-block=\"kb-adv-heading2706_4a38fb-ef\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef[data-kb-block=\"kb-adv-heading2706_4a38fb-ef\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_4a38fb-ef[data-kb-block=\"kb-adv-heading2706_4a38fb-ef\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<div class=\"kt-adv-heading2706_4a38fb-ef wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_4a38fb-ef\">Seeking input from mentors and classmates identified areas for improvement before user testing. Getting unbiased feedback first was invaluable for catching overlooked issues. After implementing those insights, finalizing the design with a user-tested, interactive prototype brought the concepts to life.<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_406586-4b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_406586-4b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_406586-4b alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_9ab597-ce > .kt-inside-inner-col,.kadence-column2706_9ab597-ce > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_9ab597-ce > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_9ab597-ce > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_9ab597-ce > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_9ab597-ce > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_9ab597-ce{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_9ab597-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_9ab597-ce > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_9ab597-ce\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6, .wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6[data-kb-block=\"kb-adv-heading2706_531957-d6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6[data-kb-block=\"kb-adv-heading2706_531957-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_531957-d6[data-kb-block=\"kb-adv-heading2706_531957-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_531957-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_531957-d6\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_009a9b-1d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_009a9b-1d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_009a9b-1d ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_009a9b-1d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_009a9b-1d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_009a9b-1d kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_5575e8-ef .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_5575e8-ef\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">To create a functional, clickable wireframe that demonstrates the primary user flows and interactions of the product. This wireframe provides a realistic experience of the user interface, allowing for effective usability testing and feedback collection.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_4451a1-89 > .kt-inside-inner-col,.kadence-column2706_4451a1-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_4451a1-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_4451a1-89 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_4451a1-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_4451a1-89 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_4451a1-89{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_4451a1-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_4451a1-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_4451a1-89\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93, .wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93[data-kb-block=\"kb-adv-heading2706_a45880-93\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93[data-kb-block=\"kb-adv-heading2706_a45880-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_a45880-93[data-kb-block=\"kb-adv-heading2706_a45880-93\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_a45880-93 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_a45880-93\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ec104-a0:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ec104-a0 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ec104-a0 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2ec104-a0 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_2ec104-a0 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_2ec104-a0 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_b96c78-df .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_b96c78-df\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Simplifying complex interactions and interfaces into wireframes can be challenging.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_e07341-d5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e07341-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Creating medium clickable wireframes requires attention to detail and may be time-consuming.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_a911fa-48 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_a911fa-48\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Consistency across all screens can be challenging, especially when transitioning from sketches.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_73e7cc-90 > .kt-inside-inner-col,.kadence-column2706_73e7cc-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_73e7cc-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_73e7cc-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_73e7cc-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_73e7cc-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_73e7cc-90{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_73e7cc-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_73e7cc-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_73e7cc-90\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac, .wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac[data-kb-block=\"kb-adv-heading2706_2d807e-ac\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac[data-kb-block=\"kb-adv-heading2706_2d807e-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_2d807e-ac[data-kb-block=\"kb-adv-heading2706_2d807e-ac\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_2d807e-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_2d807e-ac\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_016fe2-89:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_016fe2-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_016fe2-89 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_016fe2-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_016fe2-89 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_016fe2-89 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_496bae-52 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_496bae-52\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users prefer medium-fidelity wireframes for testing as they offer enough detail to understand functionality without distracting from core features.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_714a10-25 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_714a10-25\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clickable prototypes allow for more dynamic user interaction, leading to more accurate feedback on usability.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_02fc0d-4b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_02fc0d-4b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Iterative wireframe testing helps identify design flaws early in the process, reducing costly revisions later on.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4eb096-b3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4eb096-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Identifying and resolving issues at the wireframe stage is significantly cheaper than doing so during high-fidelity design or development stages.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_dd0e7d-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_dd0e7d-c8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col,.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6ff7ea-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6ff7ea-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6ff7ea-8d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b, .wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b[data-kb-block=\"kb-adv-heading2706_e9847a-3b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b[data-kb-block=\"kb-adv-heading2706_e9847a-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_e9847a-3b[data-kb-block=\"kb-adv-heading2706_e9847a-3b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_e9847a-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_e9847a-3b\"><strong>Annotations<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca, .wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca[data-kb-block=\"kb-adv-heading2706_9aeeaf-ca\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca[data-kb-block=\"kb-adv-heading2706_9aeeaf-ca\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_9aeeaf-ca[data-kb-block=\"kb-adv-heading2706_9aeeaf-ca\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_9aeeaf-ca wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_9aeeaf-ca\">The main goal was to create detailed wireframes that developers could easily follow. After validating the prototype, I made wireframes with clear notes for each interaction. These notes included user feedback, helping developers understand exactly what was needed. This made the development process smooth and ensured the final product matched the design.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_c7b614-af > .kt-inside-inner-col,.kadence-column2706_c7b614-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c7b614-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c7b614-af > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c7b614-af > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c7b614-af > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c7b614-af{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_c7b614-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_c7b614-af > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c7b614-af\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_cf1fad-9f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image2706_cf1fad-9f size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-1024x760.jpeg\" alt=\"\" class=\"kb-img wp-image-3388\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-1024x760.jpeg 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-300x223.jpeg 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-768x570.jpeg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-1536x1140.jpeg 1536w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Annotaion-1-2048x1520.jpeg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_11e7db-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_11e7db-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_11e7db-2e alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_b27e10-a2 > .kt-inside-inner-col,.kadence-column2706_b27e10-a2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_b27e10-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_b27e10-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_b27e10-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_b27e10-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_b27e10-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_b27e10-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_b27e10-a2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_b27e10-a2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3, .wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3[data-kb-block=\"kb-adv-heading2706_23746a-d3\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3[data-kb-block=\"kb-adv-heading2706_23746a-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_23746a-d3[data-kb-block=\"kb-adv-heading2706_23746a-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_23746a-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_23746a-d3\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_48dd67-12:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_48dd67-12 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_48dd67-12 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_48dd67-12 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_48dd67-12 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_48dd67-12 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_83f44a-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_83f44a-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Provide clear and concise annotations that explain the functionality, behavior, and interactions of each element in the wireframe.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_3a270b-e2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_3a270b-e2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Foster effective communication and collaboration between designers, developers, and other stakeholders.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_e85bd8-77 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_e85bd8-77\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ensure that the final product is consistent with the design vision and meets user expectations.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_6492de-9b > .kt-inside-inner-col,.kadence-column2706_6492de-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6492de-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6492de-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6492de-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6492de-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6492de-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6492de-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6492de-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6492de-9b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea, .wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea[data-kb-block=\"kb-adv-heading2706_1ab6a3-ea\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea[data-kb-block=\"kb-adv-heading2706_1ab6a3-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_1ab6a3-ea[data-kb-block=\"kb-adv-heading2706_1ab6a3-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_1ab6a3-ea wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_1ab6a3-ea\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5819e-1f:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5819e-1f ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5819e-1f ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_d5819e-1f ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_d5819e-1f ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_d5819e-1f kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_414370-95 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_414370-95\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Without clear notes, developers might misunderstand how things should work.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_42609c-fa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_42609c-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Lack of detail can lead to differences between the design and the final product.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_965c96-2f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_965c96-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Poorly explained interactions can confuse users and frustrate them.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_7d7e4e-2f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_7d7e4e-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Missing accessibility details can make the product unusable for some users.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_a437d4-07 > .kt-inside-inner-col,.kadence-column2706_a437d4-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_a437d4-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_a437d4-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_a437d4-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_a437d4-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_a437d4-07{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_a437d4-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_a437d4-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_a437d4-07\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed, .wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed[data-kb-block=\"kb-adv-heading2706_def45f-ed\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed[data-kb-block=\"kb-adv-heading2706_def45f-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_def45f-ed[data-kb-block=\"kb-adv-heading2706_def45f-ed\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_def45f-ed wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_def45f-ed\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2e0046-0b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2e0046-0b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2e0046-0b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_2e0046-0b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_2e0046-0b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_2e0046-0b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_2c21d9-ad .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_2c21d9-ad\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clear notes help users and developers understand each interactive element.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4595b5-53 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4595b5-53\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Detailed notes on how elements should behave (like hover states and error messages) improve the final product.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_692d60-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_692d60-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Combining wireframes with clickable prototypes helps validate user flows better..<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_67fded-60 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_67fded-60\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Continuous feedback between designers, developers, and stakeholders improves the design and feasibility.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2706_f8c520-5a{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_f8c520-5a .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_f8c520-5a .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_f8c520-5a .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_f8c520-5a\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_010f2c-6a.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_010f2c-6a.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}<\/style><a class=\"kb-button kt-button button kb-btn2706_010f2c-6a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.figma.com\/file\/mYgxqGopQ2oFL8Xzjs6Uyp\/Booking-prototype?type=design&#038;node-id=1135%3A14956&#038;mode=design&#038;t=FrPYl85xGcr5wGAB-1\"><span class=\"kt-btn-inner-text\">View Annotations For Developers<\/span><\/a><\/div>\n\n\n<style>.kb-row-layout-id2706_a92fd2-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_a92fd2-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_a92fd2-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_a92fd2-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_a92fd2-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_a92fd2-f2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_a92fd2-f2 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_301c96-5d > .kt-inside-inner-col,.kadence-column2706_301c96-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_301c96-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_301c96-5d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_301c96-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_301c96-5d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_301c96-5d{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_301c96-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_301c96-5d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_301c96-5d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10, .wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10[data-kb-block=\"kb-adv-heading2706_14cb17-10\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10[data-kb-block=\"kb-adv-heading2706_14cb17-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_14cb17-10[data-kb-block=\"kb-adv-heading2706_14cb17-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_14cb17-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_14cb17-10\"><strong><strong>Interactive Prototype<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6[data-kb-block=\"kb-adv-heading2706_8ac5c1-d6\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6[data-kb-block=\"kb-adv-heading2706_8ac5c1-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_8ac5c1-d6[data-kb-block=\"kb-adv-heading2706_8ac5c1-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_8ac5c1-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_8ac5c1-d6\">Main goal was to create a clickable prototype to see how real users interact with the design and identify any issues.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">The prototype was the final piece that brought my app to life before launch. Despite some bumps in learning to prototype, it was worth it in the end.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:16px;padding-right:24px;padding-bottom:12px;padding-left:24px;}.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2706_d87256-42 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap > *:nth-child(3n of *:not(style)){grid-column:1 \/ -1;}}@media all and (max-width: 1024px){.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2706_d87256-42 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_d87256-42 alignnone has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-last-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_eef33b-ea > .kt-inside-inner-col,.kadence-column2706_eef33b-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_eef33b-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_eef33b-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_eef33b-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_eef33b-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_eef33b-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_eef33b-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_eef33b-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_eef33b-ea\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77, .wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77[data-kb-block=\"kb-adv-heading2706_1e9476-77\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77[data-kb-block=\"kb-adv-heading2706_1e9476-77\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_1e9476-77[data-kb-block=\"kb-adv-heading2706_1e9476-77\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_1e9476-77 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_1e9476-77\">    My key Goals:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_047fa4-aa:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_047fa4-aa ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_047fa4-aa ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_047fa4-aa ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_047fa4-aa ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_047fa4-aa kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_6e856d-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_6e856d-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Collect feedback from users to understand what works well and what needs improvement.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_0ba578-d3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_0ba578-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Confirm that the design meets user needs and expectations before moving to the final development stage.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_ccdca8-c8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_ccdca8-c8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ensure the prototype follows best practices in user experience design, focusing on ease of use and intuitive navigation.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_6d79bd-82 > .kt-inside-inner-col,.kadence-column2706_6d79bd-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_6d79bd-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_6d79bd-82 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_6d79bd-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_6d79bd-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_6d79bd-82{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_6d79bd-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_6d79bd-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_6d79bd-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f, .wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f[data-kb-block=\"kb-adv-heading2706_be1be0-1f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f[data-kb-block=\"kb-adv-heading2706_be1be0-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_be1be0-1f[data-kb-block=\"kb-adv-heading2706_be1be0-1f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_be1be0-1f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_be1be0-1f\">    Some Pain Points:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8ed2fe-81:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8ed2fe-81 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8ed2fe-81 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_8ed2fe-81 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_8ed2fe-81 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_8ed2fe-81 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_5b7567-7d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_5b7567-7d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Creating a detailed, interactive prototype can be time-consuming, especially under tight deadlines.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_4cd6c4-b6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_4cd6c4-b6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ensuring the prototype is feasible within technical constraints can be challenging.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_93c720-9b .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_93c720-9b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Poorly explained interactions can confuse users and frustrate them.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col,.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_43ce5f-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_43ce5f-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_43ce5f-b6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a, .wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a[data-kb-block=\"kb-adv-heading2706_21c3c1-9a\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a[data-kb-block=\"kb-adv-heading2706_21c3c1-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_21c3c1-9a[data-kb-block=\"kb-adv-heading2706_21c3c1-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_21c3c1-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_21c3c1-9a\">    My Key Finding:<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_33bc05-60:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_33bc05-60 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_33bc05-60 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items2706_33bc05-60 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items2706_33bc05-60 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items2706_33bc05-60 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-2706_5b9df1-98 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_5b9df1-98\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Users appreciate simple and intuitive designs, where they can easily find and use features.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_3bfbb9-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_3bfbb9-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clearly defined interactions (like button clicks and form submissions) help users navigate the prototype smoothly.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_088aac-b2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_088aac-b2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Straightforward navigation paths reduce user frustration and improve overall satisfaction.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-2706_99f842-83 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-2706_99f842-83\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Continuous feedback loops between designers, and users help refine the prototype and improve its quality.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column2706_60dc65-cb > .kt-inside-inner-col,.kadence-column2706_60dc65-cb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_60dc65-cb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_60dc65-cb > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_60dc65-cb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_60dc65-cb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_60dc65-cb{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_60dc65-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_60dc65-cb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_60dc65-cb\"><div class=\"kt-inside-inner-col\"><style>.kb-image2706_4fd8e2-9c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image2706_4fd8e2-9c kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1711\" src=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-scaled.jpeg\" alt=\"\" class=\"kb-img wp-image-3332\" srcset=\"https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-scaled.jpeg 2560w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-300x201.jpeg 300w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-1024x684.jpeg 1024w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-768x513.jpeg 768w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-1536x1027.jpeg 1536w, https:\/\/michealmina.com\/wp-content\/uploads\/2024\/05\/Scene2_11zon-compress-2048x1369.jpeg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2706_9d64e5-b3{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_9d64e5-b3 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_9d64e5-b3 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_9d64e5-b3\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_344bd9-34.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_344bd9-34.kb-button{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.wp-block-kadence-advancedbtn .kb-btn2706_344bd9-34.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2706_344bd9-34.kb-button:focus{color:var(--global-palette3, #1A202C);background:var(--global-palette7, #EDF2F7);}<\/style><a class=\"kb-button kt-button button kb-btn2706_344bd9-34 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/www.figma.com\/proto\/mYgxqGopQ2oFL8Xzjs6Uyp\/Booking-prototype?type=design&#038;node-id=3523-7089&#038;t=ACoXqLpOOmyg14Ms-0&#038;scaling=min-zoom&#038;page-id=3439%3A12602&#038;starting-point-node-id=3523%3A7089\"><span class=\"kt-btn-inner-text\">View Interactive Prototype<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id2706_ad5771-eb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2706_ad5771-eb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2706_ad5771-eb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2706_ad5771-eb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2706_ad5771-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2706_ad5771-eb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2706_ad5771-eb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2706_c1f13b-07 > .kt-inside-inner-col,.kadence-column2706_c1f13b-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_c1f13b-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_c1f13b-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_c1f13b-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_c1f13b-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_c1f13b-07{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_c1f13b-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_c1f13b-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_c1f13b-07\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28, .wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28[data-kb-block=\"kb-adv-heading2706_9c8319-28\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28[data-kb-block=\"kb-adv-heading2706_9c8319-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_9c8319-28[data-kb-block=\"kb-adv-heading2706_9c8319-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2706_9c8319-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_9c8319-28\"><strong><strong>UX Lessons Learned<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33, .wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33[data-kb-block=\"kb-adv-heading2706_b8287a-33\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33[data-kb-block=\"kb-adv-heading2706_b8287a-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2706_b8287a-33[data-kb-block=\"kb-adv-heading2706_b8287a-33\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2706_b8287a-33 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2706_b8287a-33\">Working through the entire UX design process for this project was such a valuable journey. It showed how important it is to take each step methodically to create a solid solution. This experience reinforced the belief that great user experience is crucial for business success today. While I&#8217;m proud of the final booking flow designs, which aim to make things smoother for users, we also found areas where we can still improve. It\u2019s all about continuous learning and making things better!<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col,.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2706_3c8cba-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2706_3c8cba-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2706_3c8cba-e7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2706_bcdc75-25{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2706_bcdc75-25 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2706_bcdc75-25 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2706_bcdc75-25 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2706_bcdc75-25\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette9, #ffffff);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:3px solid var(--global-palette1, #3182CE);border-right:3px solid var(--global-palette1, #3182CE);border-bottom:3px solid var(--global-palette1, #3182CE);border-left:3px solid var(--global-palette1, #3182CE);}.kb-btn2706_eaa821-83.kb-button .kb-svg-icon-wrap{font-size:50px;--kb-button-icon-size:50px;}.wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button:focus{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button{border-top:3px solid var(--global-palette1, #3182CE);border-right:3px solid var(--global-palette1, #3182CE);border-bottom:3px solid var(--global-palette1, #3182CE);border-left:3px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2706_eaa821-83.kb-button{border-top:3px solid var(--global-palette1, #3182CE);border-right:3px solid var(--global-palette1, #3182CE);border-bottom:3px solid var(--global-palette1, #3182CE);border-left:3px solid var(--global-palette1, #3182CE);}}<\/style><a class=\"kb-button kt-button button kb-btn2706_eaa821-83 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/michealmina.com\/index.php\/case-studies\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowLeft kt-btn-icon-side-left\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"19\" y1=\"12\" x2=\"5\" y2=\"12\"\/><polyline points=\"12 19 5 12 12 5\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\">Back To Case Studies<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Project Timeline Context Role Responibilities My Six-Month Hotel Booking App Design. I designed a hotel booking app as part of a six-month practice project at the UX Design Institute. My goal was to create an intuitive and accessible booking experience. Throughout the project, I conducted user research, developed wireframes, and built a functional prototype. This&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2704,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"narrow","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"bottom","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-2706","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/pages\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":649,"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/pages\/2706\/revisions"}],"predecessor-version":[{"id":3783,"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/pages\/2706\/revisions\/3783"}],"up":[{"embeddable":true,"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/pages\/2704"}],"wp:attachment":[{"href":"https:\/\/michealmina.com\/index.php\/wp-json\/wp\/v2\/media?parent=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}